GuideSmiths Co-Founder to drive transformation at Afianza

January 10, 2021


Felipe Polo, co-chairman and founder of leading software development company, GuideSmiths, has been appointed to the Board of the corporate consulting, accounting and legal services provider, Afianza, as a Board Advisor, to advise the firm on implementing technology to accelerate its growth. 

Polo brings 15 years' experience in driving high-performance teams to Afianza's Board, following his integral role in the set-up and launch of GuideSmiths’ Madrid office after heading up large-scale migrations, continuous integration/deployment platforms and microservices builds with the consultancy in the UK.

With a €5 million turnover, Afianza is headquartered in Spain and employs over 120 people, and has ambitious plans to become truly digital, using technology as an enabler to underpin its customer centric approach. Polo’s expertise in the software and digital industry, as well as business operations and the creation of high-performance teams, will see him advise Afianza’s Board on a technology-led transformation to improve operations, streamline customer communications, harness data and increase revenue, whilst providing the highest value to its clients.

On his appointment, Polo said: "I have known Afianza for some time, having been a customer of theirs at GuideSmiths, so I understand first-hand how the addition of technology can support the team in their goal to streamline processes whilst providing the best experience for their clients.

Digital-first business models drive operational efficiency, help organisations go to market faster, and enable them to quickly adapt to customer's changing expectations, proving that technology customer experience need to go hand-in-hand, especially in a corporate environment.

Afianza is a truly ambitious firm of consultants and I’m looking forward to working closely with the Board to support the businesses growth through a focus on strategy, technology and people.”

Victor Torrico, Afianza's Director of Operations adds, "First-class customer service runs at the heart of Afianza and we understand technology is a great enabler for us to be able to build a scalable, future-proof platform to provide the highest value to our customers, whilst driving growth for the firm.

CEO of Afianza, Jose Cogolludo, and I have worked with Felipe for many years as consultants to GuideSmiths, and we knew his understanding of the relationship between business, people and technology is unparalleled. Following several conversations about the future of Afianza and the possibilities of implementing technology to support this, we knew Felipe was the right professional to help drive our new approach."